Kristen Sibayan

I help entrepreneurs build brands that are as aligned with God’s calling as they are with the people they serve.

With over two decades in branding and business strategy — and a life rebuilt by Him — I guide you from clarity to structure to action, so what you create not only works… it lasts.

That was a statement that was hard to come by.  It's taken God 7.5 years of full on fire refinement, and a yielding of my spirit to even reach the point where I could write this.

Who I am for you

I’m an Intellectual Capital Strategist — which is a focused way of saying I help you take what you know and turn it into something people actually want to buy. The skills, the experiences, the “I didn’t think this was a big deal but apparently people need it” stuff — that’s the gold we work with.

I’m a maximizer and an implementor, but more importantly, I’m led by God in the way I build and guide. I don’t just help you think about your value; I help you build with it — in alignment with the gifts He’s given you. If you have something worth saying, sharing, or selling, I’ll help you package it so it serves, sells, and scales — without losing the heart or the calling behind it.

What I Do
I work with people who are ready to stop spinning their wheels and start building with purpose. You know you have something valuable, but you’re stuck between “what do I even do with this?” and “why hasn’t this taken off yet?”

I help you uncover who you’re truly called to serve, clarify what you offer, and structure it so it’s both profitable and aligned with your God-given identity. I don’t just point you in the right direction; I get in there with you. Strategy, structure, and action — anchored in clarity and Kingdom alignment.

What Matters to Me
I care about clarity — the kind that keeps you from wasting months or years building the wrong thing for the wrong people. I care about you loving what you’re building, being confident enough to share it, and knowing it reflects the assignment God gave you. My work is about excellence, purpose, and integrity — using the gifts He’s entrusted to me to help others steward theirs well.

Why I’m Doing This
Because I’m tired of seeing talented, capable people stay stuck — chasing trends, building things that don’t fit, and wondering why it’s not working.

You don’t need another cookie-cutter plan.

You need clarity. You need a strategy. And you need someone who will help you build in a way that honors both your calling and your customers.

That’s what I do — with God as the guide, and you as the builder He called to create it.