I have been given a lot.

And I’m done trying to figure out which part of it I’m supposed to be.

For years, I thought I needed to choose. Business person or creative person. Strategic or artistic. Serious or ridiculous. Talk about branding or talk about God. Pick the thing. Build the box. Make it make sense to everyone else.

I tried.

It was exhausting. 😂

Soul Sparked is where I stopped trying to separate all the things I’ve been given into neat little categories and started putting them to work.

Some of what you’ll find here comes from more than 25 years of building businesses, brands, campaigns, offers, and ideas. Some comes from a lifetime of seeing patterns I didn’t realize other people weren’t seeing. Some comes from making things, finding things, questioning things, and following something until I understand what I’m actually looking at.

But none of it exists apart from God. I believe He created me this way, gave me what I’ve been given, and my responsibility is to use it.

It won’t all be for you, but that’s kind of the point.

Welcome to Soul Sparked!

Signal.

Your brand is what you build.

Your Signal is what they receive.

Everything you put into the world is communicating something. Your brand, messaging, positioning, offers, visuals, pricing and experience are all sending information, but your audience doesn’t receive those things separately.

They receive what all of it says together.

I call that your Signal.

I read people, identity, and Signal with uncommon accuracy.

For most of my life, I assumed everyone was looking for the things I was looking for: the patterns, the contradictions, the things people communicate without realizing they're communicating them, and all the information hiding between what someone says and what they actually mean.

Turns out, not exactly. 😂

I spent 48 years doing that before learning I was autistic, then more than 25 years applying that same pattern recognition professionally across identity, branding, messaging, positioning, offers, campaigns, and businesses.

It took me a long time to understand that the way God created my brain and the way I learned to navigate the world were connected. Eventually, that became the lens I built my career with.

There's more to that story.

Know Me →

multiplication

What if the question isn’t which gift you’re supposed to use?

I spent a lot of years trying to figure out which thing I was supposed to do with everything I had been given.

Then I went back and looked at the story Jesus told about the talents.

The master didn’t give everyone the same thing. He gave each of them something according to their ability. And the problem wasn’t that one servant had less than another. The problem was that he buried what he had been given.

That changed the question for me.

Maybe I’m not supposed to decide which of my gifts is important enough to use. Maybe I’m supposed to put what God gave me to work and let Him decide what He wants to multiply.

Multiplication is the Outcome of Obedience.

multiplication →