Something is off.
And everyone feels it.
I help founders see how their brand is actually being read before they waste more time fixing the wrong things.
→ Sales are down. Not just for you. Everywhere.
→ Funnels that used to work do not.
→ Low-ticket offers do not warm people up anymore.
→ Upsells feel dead.
→ People don’t buy. They do not reply. They disappear.
And the answers you’re given are always the same.
“You need a new funnel.”
“Your copy is the problem.”
“Your offers are dead. Let’s rebuild them.”
What changed is not tactics.
What changed is trust.
If you keep treating a trust problem like a funnel problem, you will keep spending money to get the same silence back.
Trust is breaking because no one knows what’s real anymore, and businesses are paying for it quietly.
It’s not just words.
It’s video.
It’s faces.
It’s voices.
It’s authority itself.
We don’t know if what we're watching is real or generated, and as AI improves, it will become even more difficult to discern.
You don’t know if the person speaking actually exists, or if the confidence you’re seeing was assembled by a machine trained on other people’s certainty, or an AI script.
Deepfakes are good enough now that doubt comes first. AI can simulate presence, emotion, and authority without any connection to lived experience, consequence, or risk.
At the same time, people are being told their jobs might disappear, their expertise might be replaced, and the ground they built their identity on may not hold. So uncertainty isn’t abstract. It’s personal.
Everything feels unstable.
→ Language is cheap.
→ Video is no longer proof.
→ Polish means nothing.
The signals people used to trust no longer correlate to reality. So the market adapted.
→ People stopped believing what things say.
→ They stopped trusting what things look like.
→ They stopped assuming first contact is real.
Now they’re scanning for coherence across everything.
→ Does the message match the presence?
→ Does the presence match the posture?
→ Does the whole thing feel grounded in something real, or does it feel manufactured?
If your signal is noisy, inconsistent, or hard to place, they disengage.
Not angrily. Not consciously. They just don’t attach.
Not because you’re wrong. Because sorting real from manufactured now costs more attention than people are willing to give. That’s the environment your business is operating in.
And when your signal is off, the output breaks no matter how much you optimize it.
→ Trust weakens without a clear reason
→ Content that should work does not
→ Messaging feels flat, scattered, or dull
→ Your brand no longer reflects who you are
→ Your team’s output no longer reflects your intent
→ Opportunities slow down or disappear
→ You feel like you have outgrown your own identity
→ Your external success doesn’t match your internal truth anymore
See What Your Brand Is Actually Signaling →
I read people, identity, and brand signal with uncommon accuracy.
I see the intention beneath your words before you say it.
I see the gaps that break trust before they show up in your results.
I can tell when what you are saying does not match what people are hearing.
This isn’t trend-based intuition.
This is autistic pattern recognition, human emotional signal awareness, and discernment working as one integrated system.
I do not get lost in noise, volume, or performance.
I say the quiet part out loud so you can move with accuracy.
That level of accuracy is what leaders hire me for.
More About Me →
It’s rare to find brand chops and proven performance. Kristen delivers both.
Jonathan “JCron” Cronstedt
CO-CEO, Kajabi
