Kristen Sibayan

For years I built at the highest levels — brands, launches, businesses, platforms that generated millions. Strategy, messaging, creative direction, execution — it was second nature to me.

But even at the top of my game, I knew I was hiding. My identity was wrapped in performance and production, not rooted in who God said I was.

So He set it all on fire.

For 7.5 years I walked through refinement that burned off every mask, every ambition, every version of me that wasn’t His design. I thought I was being benched. I thought I was done. But the truth is, I was being sanctified. The fire didn’t disqualify me. It prepared me.

I came out of that season gifted, experienced, Spirit-filled — and stuck. Because I didn’t know how to move forward without building from who I used to be. I wrestled with questions that wrecked me: Does any of it still matter? Was it all for nothing? Do I have to throw away what I’m good at just to prove I love Him?

That’s when He spoke:

“Why would I give you five bags of gold if I never intended you to multiply them?”

That changed everything. My gifts weren’t stripped away. They were consecrated. God wasn’t asking me to bury what I carried. He was asking me to use it differently — not for ego, not for platforms, but for His Kingdom.

This isn’t just branding anymore. This is identity. Who you are in Christ. Who He’s calling you to be. What He specifically designed in you. And how you’re called to use it.

Your identity doesn’t die in the fire. It’s revealed. And once you know who you are in Him, you don’t get to bury your gifts in fear or play small in the name of humility. You’re called to multiply. To build. To rise — boldly, Spirit-led, and aligned.

I’ve spent more than 20 years building brands and helping clients generate tens of millions of dollars. But I don’t build the way I used to. I don’t build without Him. Now everything I do is Spirit-led, fire-tested, and anchored in identity.

I don’t hand out blueprints. I help you uncover who you really are, consecrate what you carry, and build what God actually entrusted to you — practically, strategically, and profitably, but always Kingdom-first.

Because you weren’t given gold to bury it. You were entrusted with it to multiply.

Soul Sparked is identity-first, Spirit-led, and strategy-driven. Not for ego. Not for platforms. For the Kingdom.

With love,
Kristen